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MaverickRE Dashboard & Navigation
An enterprise platform redesigned to surface actionable insights and organize scattered features, enabling real estate managers to find what they need and act quickly.
Overview
DETAILS
ROLE
Lead Product Designer
TIMELINE
5 Weeks
COMPANY
Ylopo
YEAR
2025
PREVIOUS DASHBOARD
As MaverickRE evolved from a simple real estate CRM into a comprehensive management platform, its growth outpaced its information architecture. Through audit and research, I found that 68% of dashboard views resulted in zero action, 43% of support tickets were navigation-related, users spent 4 minutes finding basic features, and the dashboard failed to guide users toward meaningful work—the platform needed a complete rethink.
PROJECT FRAMING
Between learnings from research, user feedback, and an ever-growing product, I narrowed down 3 key challenges to solve for:
Navigation
1
How do we organize scattered features so managers can find what they need without hunting through menus?
Actionability
2
How do we transform the low-value dashboard into a surface that guide users toward high-priority work?
Scalability
3
How do we build a foundation that accommodates current & future features without increasing complexity?
SOLUTION
Simplified Navigation
I transitioned from a cluttered horizontal mega-menu to a vertical sidebar that organized features into clear categories. This scalable structure reduced average clicks to core features from 3+ to 1.
Actionable Dashboard
I redesigned the dashboard to surface urgent tasks, performance insights, and personalized to-dos—addressing the 68% zero-action problem with proactive guidance instead of passive data display.
KEY IMPROVEMENTS:
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Deal status cards provide at-a-glance pipeline health
2. Urgent tasks surface highest-priority work automatically
3. Performance score offers personalized coaching actions
4. Top performers and needs coaching sections highlight who needs attention and why
5. Lead insights highlight time-sensitive opportunities
Mobile Experience
Adapted the platform for on-the-go real estate professionals, maintaining functionality while optimizing for mobile workflows and touch interactions.
Scalable Foundation
Created scalable navigation framework that supports future features—including AI assistant, notifications, and feedback tools—without increasing workflow complexity.
IMPACT
Results
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Reduced task completion time from 4 minutes to under 30 seconds
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Decreased navigation-related support tickets by 43%
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Established a simplified and scalable navigation IA that supports 36 pages across 3 user flows
What I Learned
Comprehensive audits create alignment. When problems are documented with data, stakeholders rally around solutions quickly. Phased rollouts balanced immediate user value with long-term platform evolution.
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